In the last couple of years, goji berries have risen from obscurity to become the new "it" superfood. The latest issue of Time Magazine includes an article calling Himalayan goji berries the "breakout superfruit of the year". Luxury chocolatier Vosges Haut-Chocolat has jumped on the goji bandwagon with the Goji bar, which blends Tibetan goji berries and pink Himalayan salt with milk chocolate for a mere $7 a bar. Goji berries even made the Today Show's Style List of what's hot and what's cool:
"Goji berries have been bottled into a juice that is chock-full of the fruit that Tibetans believe fights depression and cancer and even prevents signs of aging"But despite all these claims about the wonders of goji berries, there are actually very few published studies about the health effects of goji berries in humans....What are Goji Berries?